In 1971, Dennis Pluchinsky and Jim West, students at Madison College, founded the China Watchers Club of Madison College because of their interests in the China Cultural Revolution. The club's original purpose was "to stimulate interest in the affairs of both Chinas, most notably, the People's Republic of China."

At the time, there were only about six Asian/Asian-American students of the approximately 4,000-strong student body. According to the members' list, dated October 14, 1971, none of the six Asian/Asian-American students was a member. In 1974, the club changed its name to the Asian Studies Club, and once again in 1989, to the Asian-American Association. With the name changes, the purpose of the club also changed. The club began to direct its purpose toward promoting and educating the James Madison community about the numerous Asian cultures.

An Asian-American Student Conference was held at James Madison University in both 1991 and 1993. Both conferences attracted hundreds of students from as far away as Maryland and North Carolina. The conferences provided a medium of exchange for future leaders interested in developing their awareness of Asian-American issues. The topics addressed focused on political, economic, cultural, and social trends as well as aspects that would educate and prepare the participants towards a strong foundation in multi-cultural understanding.